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Touring with Salesforce.com and Google


What an exciting week between Google and Salesforce! Let's recap with our perspective on Monday’s announcement event, and Wednesday’s Tour de Force marketing stop in New York City. A few overall...
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PDF: Social Media Tools Popular Among Marketers &


This PDF report on Social Media Marketing is based on a survey of 900 Internet marketers. It reveals what social media tools are more popular among marketers, how do they benefit from social medie and...
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Keyword Research-Blogging for Longtail Keywords


Blogs are excellent tools for capturing strong longtail keywords. The incidental nature of blog posts and the broad topics covered draw longtail searches like flies to honey. This phenomenon, popping attractive keywords into my blog analytics, got...
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Creativity for Left-Brained People


As a systems-thinking, ridiculously rational INTP, I can’t tell you how many times I’ve been told to, “Stop overthinking!” After all, rational thinking isn’t naturally associated with creativity. I admittedly find it difficult to act on creative...
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"Cloud of Clouds"


2008 Recap In 2008, we saw the early seeds of a "cloud of clouds" emerging. It started in April with Salesforce and Google announcing integration between Google Apps and Salesforce to bridge the gap between Google's productivity applications and...
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CRM - buyer beware


I was talking to a salesman the other day about a sale he’s working on. We discussed his potential client’s requirements, and I asked him what pricing he was putting forward. The figure he came up with was considerably less than I would have...
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